Gerilyn Snow Emata was born in San Jose, California on October 28, 1984. An only child of a musician father and crafter/photographer mother, she took a natural liking to the arts and had an affinity for music for as long as she can remember. She grew up watching her dad play keyboards in a funk band and also had musical influences from her aunt and uncle musicians/teachers. Acting as a mini “rodey” and helping her dad roll up wires after his gigs, she fell in love with the energy music generated. Although her dad was also a piano teacher, Geri enjoyed singing instead, pretending she was a pop star when she was at home in her PJs and shampoo bottle-microphone.
In 1991, Geri and her parents relocated to Maui, Hawaiʻi for a steady music gig for her dad. Although she missed her family and friends back home, Geri fell in love with Maui. Transitioning into her new home, she focused on school and started dancing in lūʻau shows and in a hālau hula while trying to stay involved with the dramaprogram at her high school. She competed in the locally televised singing competition Hawaiʻi Stars and later began performing at the award-winning cultural production in Lāhainā, ʻUlalena. She started out as a dancer, eventually becoming a vocalist and an aerial acrobat.
With music back in her life, she began writing her own music. Trying to figure out her future as a crafter and lover of fashion, she simultaneously got her Associates in Fashion Technology at UHMC. In the meantime, she kept writing lyrics and melodies and did some backup vocals for local musician and brother-in-law, Koa Hewahewa. Her private music diary was slowing growing. She did some sewing work for a few Maui clothing companies, Hula Rock and Lilia Designs, hosted a local television show on OC16 entitled Self-Made in Hawaiʻi, emceed at The Grand Lūʻau at Honuaʻula, and
competed for Miss Aloha Hula at the Merrie Monarch Festival.
A motivated entrepreneur, Geri started focusing on a new venture with her friend, Cyndi Davis-Akeo, creating a live show for kids, called The Peek-a-Bows, and filmed a made-for-TV episode that included Uncle Willie K. She then began working as a flight attendant for Hawaiian Airlines and also took over an eco-friendly beach bag business, Sailbags Maui.
In between projects and a busy workload, Geri and Wela had 3 beautiful girls. She decided it was time to slow down and concentrate on her family. Music always called her back. She was hired for a few songs to do vocals for Mondokane for Acoustaland and got the music bug again being back in the studio. She decided to record one of her original songs and launched a crowdfunding campaign to assist with professional recording costs. After successfully reaching her campaign goal and with the help of her music producer Uncle Randy Emata in North Hollywood, CA, Geri decided to push a little further and record an EP album.
Geri’s musical influences lean towards pop and r&b. She grew up rocking out to Mariah
Carey, Alicia Keys, Alanis Morissette, and Janet Jackson to name a few. Her musical palette also included Shania Twain, Gwen Stefani, Na Leo Pilimehana, and Amy Hanaialiʻi. Geriʻs current music genre reflects her growth in Hawaiʻi with an island-pop vibe. She hopes people can connect to her music style and makes you feel lifted and that we are all linked through similar stories.
She released her debut single entitled “Sugar Rush” on February 1, 2019 for digital download on all music platforms. Two more songs followed, “Dayz” and “Wait” featuring Rapzilla and Nā Hōkū Hanohano award-winning rapper Thomas Iannucci, formerly known as Illtalian. A collective EP music album containing the previously released songs is set to release later this year.
As the "new kid on the block", Geri is excited to finally share her love of melody/lyric-writing. She is eternally grateful to her friends, family and all those that have contributed to making this possible as an unknown artist, and she thanks you for your support as well.